Social Media: the Key to Online Student Services

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Stuff too big for Twitter....

vygotskyA few weeks ago Josie Ahlquist wrote a great post on developing campus community through social media. Before you read this, go read that post (it is good). She used published research (thank you!) to make a great argument that the strategic implementation of social networking sites (SNS’s) can indeed lead to a greater sense of community amongst students on campus. For me, though, her post (and the research she references in the post) points to an even bigger idea: That social media is THE key to the successful implementation of student services for online learners.

Let’s start with facts. Technology has permeated nearly every aspect of modern life. Presently, the landscape of higher education may be among those realms changing most rapidly. Increasing financial pressures, easily accessible new forums for content delivery, and more robust infrastructures have all contributed to the ongoing evolution of this environment. The most…

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